I chose to analyse this video as it is the same artist that we are using for our music video. I felt that it would be useful to look closely at aspects of one of Ellie Gouling's tracks so that we can modify some of her ideas to implement into our own piece.
Richard Dyer
Richard Dyer states that the star image should be fundamentally incoherent. It should be incomplete and 'open'. This is because it is based upon 2 key paradoxes:
Paradox 1 - The star must be simultaneously ordinary and extraordinary for the consumer.
This can apply to Ellie Goulding as, being an Indie artist, she is unique.
Paradox 2 - The star must be simultaneously present and absent for the consumer.
Ellie Goulding is mainly present in this video. However, she is blurred at the beginning giving the audience a longing to see her.
A little brief, also link at the top is not to the video
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