Shooting:
During the actual shooting of the video the whole crew come together with the artist and/or the actor or extras who are featured in the video.
The director is a key person during the shooting as they control the days shooting as well as ensure enough material and the correct material is filmed that day to keeps costs down and not to waster time further on in the video making process. The producer and production assistant spend the day wrapping up the whole event as well as control all individual unit members.
Editing:
This is the most important stage because this is where the video is put together and then released for public viewing. The editor is often well trusted by the director and given up to four days before the rough cut get sent to the client. It is after this stage when the editor adds any required CGI or any other special effects which can be easily done using systems such as Flame and Inferno.
Post-production:
The typical time scale from the song being sent to the director and finished video being release is approximately 5 weeks. Therefore to complete the video and make the deadline a team consisting of a production designer, director of photography/light, production manager, choreographer, production assistant, wardrobe person and additional crew members are all crucial to the video process.
Production designer: In charge of the sets and overall image.
Director of photography/light: In charge of lights and cameras.
Production manager: In charge of logistics, such as location and props.
Choreographer: This depends on the individual needs for the artist/group.
Production assistant: Keeps records to ensure continuity.
Wardrobe person: Make-up artist and stylist.
Additional crew members: this may include the camera operators, electricians, grip runners and set constructors.
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