GD: Deconstructing Advert

I've chosen to deconstruct the advert for Miley Cyrus' most recent album 'Can't be Tamed' using semiotics.

1. The use of iconic signs/star motifs/connotations in the advert;
The font used is bold and the main focus of the advert, however it looks as if it has been painted onto a bricked surface which creates an idea of rebellion from the artist. The artist, Miley, was previously known for her wholesome Disney reputation however the image from this advert is showing the star in a provocative manner which suggests that she is trying to change her style from 'pop princess' to a serious and 'sexy' recording artist.

2. Juxtapositions of signs;
From the artists body language it creates the idea of bad attitude and that the artist is no longer a young girl. The artist is showing of her body to her advantage and using her sexuality to appeal to a different audience but without alienating her younger fans. Her pose creates the idea of her being a dominating young woman.

3. Does the advert conform or challenges social ideas?
This album advert challenges preconcieved ideas of how a Disney pop star should look. Dinsey would want to portrey a wholesome and innocent image of a girl whereas this album shows the artist in a very sexual manner where she is clearly trying to break free from any expectations from her audience. This is shown through her body language, facial expressions ans well as her costume and make-up.

4. Use of lexical signs;
The artist is an idol to many young girls growing up and therefore to keep her fans loyal she almost has to grow up along with them. However the artist is still keeping to her pop genre that she became famous for so that she does not risk alienating potential new fans.